10 Sep How to attract Gen Z’s attention to your brand’s social media?
Want to learn what types of content are interesting for Generation Z? We’ll share some short facts about social media use, buying habits and engagement, you need to know for attracting Gen Z consumers.
45% of teens say that they are online “almost constantly”, which means that you just need to choose any social media for maintaining the touch with Gen Z consumers. Through Twitter, they often get the news; Instagram for getting inspired and exhibit their lifestyle; Snapchat for sharing their daily lives and Facebook for getting informed.
Speaking about buying habits — 33% of respondents said that they made 1 purchase last month after seeing the product on social media, 29.5% made 2-5 purchases and 5.2% made 6-10 purchases.
The most engaging method for a brand to connect with Gen Z audience is social media. The second one is an email and the third one is in-person. Also, you don’t need to forget about running ads, participation in a chat or creation of a blog.