03 Apr People Are Spending 20% More Time in Apps During Quarantine
It is not surprising that people began to spend more time on the phone during self-isolation. Based on the latest App Annie report, users began to spend 20% more time on games and social networks than normal hours.
User spending in iOS and Android apps increased by 15% and 5%, beating quarterly spending rate in apps and reaching the point of $23.4 billion worldwide.
As for non-gaming applications, the situation is similar. Based on the chart presented above, residents of Italy are now spending more time on social media and other non – gaming apps, than any other country.
Summarizing the data from the report — this is the best time to connect with audiences. Mind that business’ online promotion can help you earn money even during quarantine when all physical stores are closed.