It is not surprising that people began to spend more time on the phone during self-isolation. Based on the latest App Annie report, users began to spend 20% more time on games and social networks than normal hours. User spending in iOS and Android apps increased...
Want to stand out from the crowd, but not with spending way too much money for holiday season promotion? Familiarize yourself with these key tips and instructions from some leading social media marketing experts and get your budget completely optimized. Focus on using Facebook Messenger Did...
Trends in social networks change every day, and what was #trendy a couple of days ago is now forgotten. An excellent example of what's trendy now is Stories or IGTV features on Instagram. More than a billion people use those features every day, despite the...
Instagram is always looking for new ways to provide more advanced advertising options, in order to help retailers maximize engagement and response. For the moment, AR functionality attracts the attention of more and more advertisers and of course of simple users. That's why Instagram is...
To maintain the engagement rates of the platform, Instagram continues to release new features and capabilities for its users. This time, the innovation will please influencers who are just starting their way on Instagram and need advice that could help them. Instagram launched @Creators Account —...
Not many companies can boast of a net profit that exceeds $22.1 billion. One of these companies is Facebook — online social media and social networking giant, whose influence is hard to underestimate. From a communication site for Harvard students, all the way to made...
Do you want to achieve marketing success on social media? Are you looking for new ideas that can improve your social media marketing strategy? We'll list 5 common mistakes to avoid in the text below. Getting started without a strategy You should identify the goals that you want...
Are you an active user of Creator Studio on Facebook? If yes, then this news should please you. Facebook has released a more detailed guide on working at Creator Studio, where were also added some useful tips for working with this feature. The guide can be...
Following the success of Stories feature on Instagram, Facebook platform also decided to start developing this feature. Google’s efforts to do the same have generally failed. In details: Google tried to replicate Facebook with Google+ Google tried to replicate Facebook Messenger with AlloGoogle tried to replicate Snapchat with...
Want to learn what types of content are interesting for Generation Z? We'll share some short facts about social media use, buying habits and engagement, you need to know for attracting Gen Z consumers. 45% of teens say that they are online “almost constantly”, which means...