From brands getting to grips with e-commerce and personalization in podcasts to rising interest in advertising-funded video-on-demand, here are some predicts the media trends that will take shape in 2019. E-commerce ads are rising Advertising placed alongside and within search results and product listings on e-commerce sites...
More and more brands are using chatbots to service their customers, market their brand, and even sell their products. But even though most chatbots can keep moderately sophisticated conversations, like welcome conversations and product discovery interactions, the if/then logic that powers their conversational capabilities can...
WordPress.org today launched WordPress 5.1, which focuses on making the popular blogging platform faster and more secure with new tools for site administrators and developers. Used by more than 60 million websites, including more than 30% of the top 10 million websites, WordPress is the most...
Creating a sense of exclusivity and limited-edition offers for high-quality items can be a powerful way to sell your products or services. These days, everything seems to be about ease, convenience, and availability with a few clicks, and you can get almost anything sent right...
Today, video is recognized as the most important way for viewer engagement and retainment. And, according to Vizrt’s 2018 Digital Publishing Insight, over 20 of the world’s leading digital publishers say it remains the same. Despite a very competitive environment with a forever-evolving digital economy —...
Starting February 25 YouTube is updating the penalty system for creators who break content policies. Creators who brake video content rules will first receive a warning and the offending content will be removed, with no other penalty on the channel. YouTube reports that 94 percent of...
Rather than attract your audience down with vibrant patterns or paragraphs of text, a minimalist approach allows you to focus on a few key components of your brand you feel are truly important. However, minimalism isn't as simple as white space. To avoid creating boring designs...
4 Ways Your Business Can Benefit From Having a Mobile App Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. If you want to prepare for the...
What is banner blindness?Banner blindness happens when people ignore banner ads. Think of yourself for a second, you probably saw a few banners today. So, do you recall any of them or their offers? A lot of studies have shown that online users ignore banner ads...
According to Adobe’s Digital Distress, survey marketing had changed the most in the past 2 years than the previous 50. The channel or method of delivery of your message now includes a full range of SEO optimization, pay-per-click, social media, search advertising, and many...