Uber

DURATION

6 month

GEO

Europe, LatAm, USA

KPI

First order rate  40%

RESULTS

3 Mln install

Identify the most relevant audiences within major cities and population clusters during rush hours and major events (sports events, concerts, etc.) through audience profiling and programmatic buying. The main target audience focuses on males and females,  aged 17-45.

Sophisticated smartphone users who aren’t afraid of making online purchases and are looking to save time and money by leveraging modern utilities. A unique technological solution was implemented to meet our partner’s transparency request.

Date
Category
Media buying